How ‘For you’ works
Last updated: 2026-11-04
If you have filled in your shopping profile, Scoopt can sort products by how well they fit you and tell you why. This page explains exactly what that uses, the rules it follows, and how to switch it off. Nothing here is a secret formula: these are all the rules there are.
What it uses, and what it never uses
- Your answers. The categories you shop in, your budget, what matters most to you, your answers to the questions for a type of product, and the “what you value” and household options. They are sent along when a page is ranked and are not kept by the ranking afterwards.
- What you did on this device. Products you opened or clicked through to a shop, categories you browsed, and purchases you told us about. This is worked out in your browser and never sent to Scoopt.
- Never: the commission a shop pays us, other shoppers' data, or any payment for a better position. Scoopt has no sponsored placements in ‘For you’.
How a product is scored
Every product starts in the middle, which means “nothing points either way”. Each rule below only applies when the product really has the fact behind it, and moves the product up (+) or down (−). Products that end up level keep the normal order, cheapest first.
| From your answers | Effect |
|---|---|
| Its price level matches the budget you chose | + |
| Its price level is two steps from your budget (you want value and it is premium, or the other way round) | − |
| Price matters most to you, and it is in the value price level | + |
| Each of your answers its features confirm (counted at most twice) | + each |
| You value Dutch brands, and it is one | + |
| You value sustainability, and it is second-hand or refurbished | + |
| You value things that last, and the maker gives 3 years' warranty or more | + |
| Your household is a family, and it is family-sized (kitchen and appliances) | + |
| You rent your home, and it needs no drilling (home, furniture, storage, lighting, decor, bedroom) | + |
| It is in a category you said you shop in | + |
| From what you did on this device | Effect |
|---|---|
| You clicked through to a shop for it | + |
| You browsed its category 3 or more times, and you shop in it | + |
| You opened its page before | + |
| You told us you already bought it | − |
Price levels (value, mid, premium) are set per type of product: for laptops and smartphones they are the price ranges the questions show you; for everything else they are the cheapest third, middle third and dearest third of what is on sale now. A price level only counts while the price behind it is current.
What the percentage means
The “% match” is the total from the rules above, out of 100. 50% means nothing in your profile points either way for that product. It is not the chance that you will like it, and it is not based on what other shoppers did. Its colour shows roughly how strong the match is:
| Match | Colour |
|---|---|
| 80% or more | Green, filled: strong match |
| 58% to 79% | Green outline: good match |
| 43% to 57% | Grey: neutral |
| Below 43% | Orange outline: weaker match |
Every point is explained
Each rule that applies shows its own line: a tick for what raised the fit and an exclamation mark for what lowered it. On a product page you see all of them. On the smaller cards in a list you see two, plus how many more there are; anything that lowered the fit is always shown.
Switching it off
Use the “Use my preferences” switch above any product list to see everything exactly as someone without a profile would. Product pages follow the same switch, and offer to switch it back on. Your profile is kept; it simply isn't applied. To remove your answers altogether, clear your profile on your profile page. More about your data is in our privacy notice.